{"title":"Hue Calm","description":"\u003cp\u003eHue Calm describes itself as aiming for comfortable, worry-free skincare. We stock three of its products: the Cica Soothing Mask, a centella sheet mask; the milky Kintsugi Firming Serum; and the Niacin Vita Snow Serum with niacinamide and a vitamin C derivative. Every product page shows who it suits and where it goes in your routine.\u003c\/p\u003e","products":[{"product_id":"hue-calm-kintsugi-firming-serum-50ml","title":"Kintsugi Firming Serum (50ml)","description":"\u003cp\u003eHue Calm Kintsugi Firming Serum is a milky emulsion serum with squalane, plant proteins from soy, pea and vegetables, adenosine and ceramide NP. It is a nourishing serum first: it helps dry, tired-looking skin feel softer and more cushioned, and any smoother, bouncier look builds gradually with steady use.\u003c\/p\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eSqualane and glycerin soften skin and help hold water in. The \"firming\" in the name rests on Hue Calm's \"Phyto Firming Activator\", a blend of plant proteins and plant extracts the brand include for elasticity. Hue Calm do not publish amounts or test results for it, so we treat firming as the brand's cosmetic description, not a measured effect. Adenosine, widely used in Korean skincare for the look of fine lines, and ceramide NP support a smoother, more comfortable surface.\u003c\/p\u003e\n\u003ch3\u003eWhy we chose it\u003c\/h3\u003e\n\u003cp\u003eIt is a nourishing serum step for dry, tired-looking skin that wants more than water-light hydration, and it layers easily under a cream at night. Hue Calm describe it as vegan and cruelty-free.\u003c\/p\u003e\n\u003ch3\u003eBest for\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDry or dehydrated skin that looks tired\u003c\/li\u003e\n\u003cli\u003eSkin that looks less bouncy than it used to\u003c\/li\u003e\n\u003cli\u003eThe look of early fine lines\u003c\/li\u003e\n\u003cli\u003eA richer serum layer before moisturiser\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eNot ideal if\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eYou avoid fragrance or essential oils: it contains bergamot, geranium and Roman chamomile oils. \u003ca href=\"\/products\/purito-wonder-releaf-centella-serum-unscented-60ml\"\u003ePurito Wonder Releaf Centella Serum Unscented\u003c\/a\u003e is a fragrance-free alternative\u003c\/li\u003e\n\u003cli\u003eYou have a nut allergy: it contains macadamia seed oil and shea butter\u003c\/li\u003e\n\u003cli\u003eYou are allergic to soy: it contains soy protein and soybean extract\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSqualane: softness and barrier comfort\u003c\/li\u003e\n\u003cli\u003eHydrolyzed soy, pea and vegetable proteins: the plant proteins in the brand's firming blend\u003c\/li\u003e\n\u003cli\u003eAdenosine: the look of fine lines\u003c\/li\u003e\n\u003cli\u003eCeramide NP and phytosterols: help keep moisture in\u003c\/li\u003e\n\u003cli\u003eBeta-glucan, betaine and glycerin: hydration\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTexture and finish\u003c\/h3\u003e\n\u003cp\u003eA light, milky emulsion serum that spreads easily. Retailers describe an earthy, herbal scent, which comes from its essential oils.\u003c\/p\u003e\n\u003ch3\u003eWhere it goes in your routine\u003c\/h3\u003e\n\u003cp\u003eAfter toner, before moisturiser, morning and evening. Spread a small amount over the face and gently pat until absorbed; add a second thin coat for more nourishment. In the morning, finish with sunscreen.\u003c\/p\u003e\n\u003ch3\u003eWhat to expect\u003c\/h3\u003e\n\u003cp\u003eSkin should feel softer and more comfortable straight away. Any change in the look of firmness or fine lines is gradual and depends on steady daily use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQuick facts:\u003c\/strong\u003e 50 ml · Squalane, plant proteins, adenosine · Contains essential oils · AM and PM · Hue Calm, Korean brand\u003c\/p\u003e","brand":"Hue Calm","offers":[{"title":"Default Title","offer_id":52554538221897,"sku":"4","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0948\/4016\/0585\/files\/hue-calm-kintsugi-serum-bottle.jpg?v=1750945991"},{"product_id":"hue-calm-niacin-vita-snow-serum-30ml","title":"Niacin Vita Snow Serum (30ml)","description":"\u003cp\u003eHue Calm Niacin Vita Snow Serum is a brightening serum with 3% niacinamide and 3,000 ppm (0.3%) of 3-O-ethyl ascorbic acid, a stable vitamin C derivative, plus ceramide NP and hyaluronic acid. It helps even out the look of dullness and dark marks, and leaves skin looking brighter and more radiant.\u003c\/p\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eNiacinamide helps even the look of skin tone and supports the barrier. 3-O-ethyl ascorbic acid is a stable vitamin C derivative. Ceramide NP, cholesterol and phytosphingosine support the barrier, while glycerin and sodium hyaluronate keep skin hydrated.\u003c\/p\u003e\n\u003ch3\u003eWhy we chose it\u003c\/h3\u003e\n\u003cp\u003eWe chose it for dullness and uneven tone in a moderate, hydrating formula, not as a strong dark-spot treatment: 3% niacinamide is a modest amount, and the vitamin C comes as a stable derivative at 0.3%.\u003c\/p\u003e\n\u003ch3\u003eBest for\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDull, tired-looking skin\u003c\/li\u003e\n\u003cli\u003eDark marks and uneven tone\u003c\/li\u003e\n\u003cli\u003eSensitive skin that dislikes pure vitamin C\u003c\/li\u003e\n\u003cli\u003eA brightening step that also hydrates\u003c\/li\u003e\n\u003cli\u003eMorning routines under sunscreen\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eNot ideal if\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eYou have a nut allergy: it contains shea butter\u003c\/li\u003e\n\u003cli\u003eYou want a stronger dark-spot serum: the actives here are modest; \u003ca href=\"\/products\/anua-niacinamide-10-txa-4-serum-30ml\"\u003eAnua Niacinamide 10 + TXA 4 Serum\u003c\/a\u003e is more concentrated\u003c\/li\u003e\n\u003cli\u003eYou already use a vitamin C serum: this contains a vitamin C derivative, so you do not need both\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eNiacinamide 3%: tone and barrier support\u003c\/li\u003e\n\u003cli\u003e3-O-ethyl ascorbic acid (3,000 ppm, 0.3%): brightness and antioxidant care\u003c\/li\u003e\n\u003cli\u003eCeramide NP, cholesterol and phytosphingosine: barrier support\u003c\/li\u003e\n\u003cli\u003eSodium hyaluronate and glycerin: hydration\u003c\/li\u003e\n\u003cli\u003eBakuchiol, galactomyces and sea buckthorn: supporting ingredients, not the reason to choose it\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhere it goes in your routine\u003c\/h3\u003e\n\u003cp\u003eAfter toner, before moisturiser, morning and evening. Apply an even layer over face and neck and let it absorb, then add a second layer to areas that need more care, as the box suggests. If your skin is sensitive, start once a day. Finish with sunscreen every morning.\u003c\/p\u003e\n\u003ch3\u003eWhat to expect\u003c\/h3\u003e\n\u003cp\u003eSkin should feel hydrated straight away. Brightness builds with daily use, while the look of dark marks and uneven tone softens gradually. Daily sunscreen matters as much as the serum.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQuick facts:\u003c\/strong\u003e 30 ml · Niacinamide 3%, vitamin C derivative 3,000 ppm (0.3%) · AM and PM · Hue Calm, Korean brand\u003c\/p\u003e","brand":"Hue Calm","offers":[{"title":"Default Title","offer_id":52968795603273,"sku":null,"price":25.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0948\/4016\/0585\/files\/1_efa5c60e-c95f-4c13-8b10-7591ccccbdb8.png?v=1758195842"},{"product_id":"hue-calm-cica-soothing-mask-1-sheet","title":"Cica Soothing Mask (1 sheet)","description":"\u003cp\u003eA soothing Korean sheet mask with more than 20% centella (cica) ingredients, for skin that feels red, stressed or sensitised. You get one 25 g mask on a naturally derived bamboo sheet, and Hue Calm describe the essence as mildly acidic.\u003c\/p\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eCentella asiatica extract makes up about 21% of the formula (208,950 ppm on our pouch) and is the reason to choose this mask; the other four cica ingredients are listed at well under 1 ppm, so they play a minor part. Hue Calm call the green tea, apple mint and thyme extracts their \"herb cool\" ingredients, for a cool, soothed feel. Two forms of hyaluronic acid (sodium hyaluronate and sodium hyaluronate crosspolymer) add hydration, so after the 10 to 20 minutes the pouch directs, skin feels comfortable and softer.\u003c\/p\u003e\n\u003ch3\u003eBest for\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSensitive, redness-prone or easily irritated skin\u003c\/li\u003e\n\u003cli\u003eSkin that feels tight or stressed after actives, sun or travel\u003c\/li\u003e\n\u003cli\u003eDry or dehydrated skin that needs a quick top-up\u003c\/li\u003e\n\u003cli\u003eA calming reset before an event\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eNot ideal if\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eYou react to plant extracts: it contains green tea, apple mint, thyme and rosemary extracts\u003c\/li\u003e\n\u003cli\u003eYour skin is broken or damaged: the pack says not to use it there\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eCentella asiatica extract (about 21% of the formula): the main calming ingredient\u003c\/li\u003e\n\u003cli\u003eCentella leaf and root extracts, madecassoside and asiaticoside: the other four cica ingredients, each under 1 ppm on our pouch\u003c\/li\u003e\n\u003cli\u003eSodium hyaluronate: hydration\u003c\/li\u003e\n\u003cli\u003eGreen tea, apple mint and thyme extracts: a cooling feel\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhere it goes in your routine\u003c\/h3\u003e\n\u003cp\u003eAfter cleansing and toner. Leave it on for 10 to 20 minutes, avoiding the eyes and lips, then pat the leftover essence into your skin and finish with your moisturiser.\u003c\/p\u003e\n\u003ch3\u003eGood to know\u003c\/h3\u003e\n\u003cp\u003eOur pouch describes it as a 100% vegan formula.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQuick facts:\u003c\/strong\u003e 1 sheet mask, 25 g · 100% vegan formula (pouch) · Hue Calm\u003c\/p\u003e","brand":"Hue Calm","offers":[{"title":"Default Title","offer_id":53181391831369,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0948\/4016\/0585\/files\/knours_1.png?v=1761146887"}],"url":"https:\/\/kskinaura.co.uk\/collections\/hue-calm.oembed","provider":"K Skin Aura","version":"1.0","type":"link"}