{"product_id":"beauty-of-joseon-glow-deep-serum-rice-alpha-arbutin-30ml","title":"Glow Deep Serum: Rice + Alpha-Arbutin (30ml)","description":"\u003cp\u003eBeauty of Joseon Glow Deep Serum: Rice + Alpha Arbutin is a light brightening serum built on rice bran water, with alpha arbutin and niacinamide. It helps dull skin look brighter and more even, gently softens the look of dark spots over time, and adds a natural, glass-skin glow.\u003c\/p\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eRice bran water, the first ingredient, brings hydration and softness. Alpha arbutin is a well-known brightening ingredient for the look of dark spots and uneven tone, niacinamide helps even the look of skin and supports the barrier, and panthenol, trehalose and glyceryl glucoside keep it hydrated.\u003c\/p\u003e\n\u003ch3\u003eWhy we chose it\u003c\/h3\u003e\n\u003cp\u003eWe chose it as a glow serum first, not a targeted dark-spot treatment: it is for skin that looks dull and a little uneven, and it makes an easy first brightening step. Beauty of Joseon describe it as fragrance-free and alcohol-free.\u003c\/p\u003e\n\u003ch3\u003eBest for\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDull skin that wants a brighter glow\u003c\/li\u003e\n\u003cli\u003eUneven-looking skin tone\u003c\/li\u003e\n\u003cli\u003eMild dark spots and post-blemish marks\u003c\/li\u003e\n\u003cli\u003eAnyone new to brightening ingredients\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eNot ideal if\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eYou have a sesame, soy or wheat allergy: it contains sesame, soybean and wheat seed extracts\u003c\/li\u003e\n\u003cli\u003eYou want a more targeted dark-spot serum: \u003ca href=\"\/products\/anua-niacinamide-10-txa-4-serum-30ml\"\u003eAnua Niacinamide 10 + TXA 4 Serum\u003c\/a\u003e focuses on that\u003c\/li\u003e\n\u003cli\u003eYou only have a morning routine: the brand recommends it for evenings only\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eRice bran water: hydration, softness and glow\u003c\/li\u003e\n\u003cli\u003eAlpha arbutin: the look of dark spots and uneven tone\u003c\/li\u003e\n\u003cli\u003eNiacinamide: a more even-looking tone and barrier support\u003c\/li\u003e\n\u003cli\u003ePanthenol, trehalose and glyceryl glucoside: hydration\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTexture and finish\u003c\/h3\u003e\n\u003cp\u003eA thin, watery serum that absorbs quickly and leaves a dewy, natural sheen.\u003c\/p\u003e\n\u003ch3\u003eWhere it goes in your routine\u003c\/h3\u003e\n\u003cp\u003eEvenings only, as Beauty of Joseon recommend, because alpha arbutin can be sensitive to light and heat. After cleansing and toner, spread a few drops evenly over the skin, as the box directs, then moisturiser. Wear sunscreen by day and store the bottle somewhere cool and dark.\u003c\/p\u003e\n\u003ch3\u003eWhat to expect\u003c\/h3\u003e\n\u003cp\u003eSkin feels hydrated and looks fresher straight away. Brightness builds gently with regular use, and any change in dark spots is gradual and depends on daily sunscreen.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQuick facts:\u003c\/strong\u003e 30 ml · Rice bran water, alpha arbutin, niacinamide · Fragrance-free (per brand) · PM only · Beauty of Joseon, made in Korea\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":53412503716169,"sku":null,"price":13.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0948\/4016\/0585\/files\/BeautyofJoseonReviveSerum_ARBUTAN30ml.png?v=1764189738","url":"https:\/\/kskinaura.co.uk\/products\/beauty-of-joseon-glow-deep-serum-rice-alpha-arbutin-30ml","provider":"K Skin Aura","version":"1.0","type":"link"}