{"product_id":"jumiso-niacinamide-10-serum-40ml","title":"Niacinamide 10 Serum 40ml","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eJUMISO Niacinamide 10 Serum is a lightweight Korean brightening serum designed for dark spots, post-breakout marks, uneven skin tone, visible pores and excess oil.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe formula combines \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e10% niacinamide\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e with tranexamic acid and glutathione to target uneven pigmentation, alongside Zinc PCA and succinic acid for skin that also struggles with shine and visible pores. Triple Centella Complex, hyaluronic acid, allantoin and squalane add hydration and skin-comfort support so this isn't simply a high-strength niacinamide serum with nothing else around it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhere this serum makes particular sense is when your concerns overlap: perhaps the breakouts have settled but left dark marks behind, your T-zone becomes oily, pores look more noticeable and your overall skin tone no longer looks as even as you'd like.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNiacinamide is unusually useful here because it can address several of those concerns at once. Research supports its role in reducing excess sebum and improving uneven pigmentation, while topical tranexamic acid has also been studied for hyperpigmentation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBut 10% is already a substantial cosmetic concentration. More niacinamide is not automatically better, and you do not need to make your whole routine revolve around it. If your skin is sensitive or already uses several niacinamide-containing products, introduce this serum gradually and see what your skin actually needs.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eEspecially suited to\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Dark spots and uneven skin tone\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Brown post-breakout marks\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Dull or patchy-looking complexion\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Oily and combination skin\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Excess shine and visible pores\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Skin dealing with pigmentation and oiliness at the same time\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Anyone wanting one targeted serum rather than several overlapping brightening products\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWhy you'll love it\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• 10% niacinamide for uneven tone, excess oil and visible pores\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Tranexamic acid and glutathione add targeted pigmentation support\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Zinc PCA and succinic acid complement the pore and oil-control focus\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Triple Centella Complex helps support calmer, more comfortable skin\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Hyaluronic acid and squalane prevent the formula from being purely treatment-focused\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Lightweight, fast-absorbing texture suitable for morning or evening use\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA lightweight, fast-absorbing serum that layers easily without leaving a heavy or oily finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThat makes it particularly easy to use underneath moisturiser and SPF in the morning or alongside other treatments in an evening routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eGood to know\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003e10% niacinamide does not mean “twice as effective as 5%”.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA lot of the clinical research demonstrating niacinamide's benefits for pigmentation and excess sebum has actually been carried out at concentrations between roughly 2% and 5%. Higher concentrations are common in modern skincare, but concentration alone doesn't determine how well a product will work for your skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSo why choose this one?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause JUMISO isn't relying on niacinamide alone. It combines it with tranexamic acid, glutathione, Zinc PCA, Centella components and hydrating ingredients, giving the serum a broader focus on \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003edark marks + uneven tone + excess oil + visible pores\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIt is also important to be realistic about pores.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSkincare cannot permanently open, close or erase pores. Niacinamide can help regulate excess sebum, and when there is less oil and congestion making a pore look stretched or prominent, pores can appear less noticeable. Research using 2% niacinamide has demonstrated reductions in facial sebum production.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAnd if you're buying this for “acne scars”, check what you actually have.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFlat brown or grey-brown marks left after a breakout are usually \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epost-inflammatory hyperpigmentation\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, and pigmentation-focused skincare can help them fade.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIndented, raised or pitted acne scars are changes in the structure of the skin. A brightening serum cannot rebuild those scars in the same way.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThat distinction can save you months of expecting the wrong product to do the wrong job.\u003c\/span\u003e\u003c\/p\u003e","brand":"Jumiso","offers":[{"title":"Default Title","offer_id":55099838300489,"sku":null,"price":18.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0948\/4016\/0585\/files\/BeautyofJoseonReviveSerum_ARBUTAN30ml_8197e9f7-02ba-4ac9-9f06-ee4ad9aa29ea.png?v=1787131430","url":"https:\/\/kskinaura.co.uk\/products\/jumiso-niacinamide-10-serum-40ml","provider":"K Skin Aura","version":"1.0","type":"link"}