Etude SoonJung pH 6.5 Whip Cleanser (150ml)

Clean skin that still feels calm. If cleansing leaves your face tight and squeaky, your cleanser is too strong. This whipped foam comes out of the pump ready, and cleans gently at pH 6.5. Etude SoonJung pH 6.5 Whip Cleanser is a whipped foam cleanser with panthenol and madecassoside. Its mildly acidic, pH 6.5 formula washes away oil and daily grime and leaves sensitive skin feeling clean, soft and comfortable rather than tight. Perfect for: sensitive or dry skin, morning cleansing, the second step of a double cleanseFeels like: a thick, whipped foam with rich micro bubblesKey ingredients: mild cleansing agents, panthenol, madecassoside, glycerinWhy we chose itIt does one job quietly. There are 14 ingredients and no fragrance in the list. The bottle says it is made without animal-derived ingredients, mineral oil or parabens. The foam needs almost no rubbing, which matters on mornings when skin already feels tight. It pairs with SoonJung 2x Barrier Cream from the same range. What it doesThe pump does the lathering for you: the foam comes out ready, so there is no rubbing to build it up. Underneath are two mild cleansing agents (lauryl glucoside and disodium cocoyl glutamate) alongside glycerin, sorbitol and panthenol, so the formula is designed for a gentler cleanse rather than that tight, squeaky finish. Madecassoside, from centella, is there to help skin feel calm afterwards. Key ingredientsLauryl glucoside and disodium cocoyl glutamate: mild cleansingPanthenol (pro-vitamin B5): comfort and hydrationMadecassoside: calms the look of irritationGlycerin and sorbitol: help skin hold on to waterBest forSensitive or easily irritated skinDry or dehydrated skin that feels tight after washingA gentle morning cleanseThe second cleanse after an oil or balmRoutines that include retinoids or exfoliating acidsNot ideal ifYou wear long-wear makeup or water-resistant sunscreen: remove it first with a balm such as House of Hur Midnight Soothing Cleansing BalmYou want a squeaky-clean feel on very oily skin: this is deliberately mildYou want it to take off mascara or eye makeup: it is not a makeup remover, and Etude say to keep it away from the eyesWhere it goes in your routineMorning and evening. Pump 2 to 3 times, massage gently over a wet face and rinse with lukewarm water. In the evening, use it as the second cleanse after an oil or balm, then carry on with toner. Pro tip: In the evening, remove sunscreen first with House of Hur Midnight Soothing Cleansing Balm, then use this. Good to knowCitric acid appears in the list to balance the pH; this is not an exfoliating cleanser. Quick facts: 150 ml · pH 6.5 · Fragrance-free · AM and PM · Etude, made in Korea