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Serums

Korean serums and essences for the one thing you’d most like to change, from hydration and calm to dark spots, breakouts and fine lines. Each one has been chosen for a different reason, so you only need the one that fits you.

Where it goes: After cleansing (and toner, if you use one), before moisturiser. Thinner textures go on first.

Help me choose a serum

Good to know: Add one new serum at a time. Retinal and retinol aren’t for pregnancy or breastfeeding.

  • Purito TXA 6% + Niacinamide 10% + Retinal Serum 30ml, pink and orange glass dropper bottle, front
    PuritoTXA + Niacinamide + Retinal Serum

    Retinal · evenings only

    (7)
    £19.99
    Add to CartAdd
  • Purito Azelaic Acid 10 + Kojic + Tea Tree Serum 30ml, lime-green glass dropper bottle, front
    PuritoAzelaic Acid 10 + Kojic Serum

    Treatment · before moisturiser

    (8)
    £18.99
    Add to CartAdd
  • Skin1004 Madagascar Centella Ampoule 55ml, dropper bottle of amber ampoule, front
    Skin1004Madagascar Centella Ampoule

    Serum · before moisturiser

    (6)
    £12.00
    Add to CartAdd
  • AXIS-Y Dark Spot Correcting Glow Serum 50ml
    AXIS-YDark Spot Correcting Glow Serum

    Treatment · before moisturiser

    (1)
    £15.99
    Add to CartAdd
  • COSRX Advanced Snail 96 Mucin Power Essence 100ml, clear pump bottle, front
    COSRXSnail 96 Mucin Power Essence

    Essence · after toner

    (5)
    £19.99
    Add to CartAdd
  • Medicube PDRN Pink Peptide Serum 30ml, pink dropper bottle, front
    MedicubePDRN Pink Peptide Serum (30ml)

    Treatment · before moisturiser

    (3)
    £19.99
    Add to CartAdd
  • Beauty of Joseon Glow Serum: Propolis + Niacinamide 30ml, dropper bottle of golden serum with Korean label, front
    Beauty of JoseonGlow Serum Propolis + Niacinamide

    Treatment · before moisturiser

    (1)
    £14.99
    Add to CartAdd
  • Anua Niacinamide 10 + TXA 4 Serum 30ml, pink dropper bottle with silver collar, front
    AnuaNiacinamide 10 + TXA 4 Serum (30ml)

    Treatment · before moisturiser

    (1)
    £21.00
    Add to CartAdd
  • Beauty of Joseon Revive Serum: Ginseng + Snail Mucin 30ml, amber dropper bottle, front
    Beauty of JoseonRevive Serum: Ginseng + Snail Mucin (30ml)

    Serum · before moisturiser

    (1)
    £13.99
    Add to CartAdd
  • VT Cosmetics Reedle Shot 100 50ml, silver pump bottle, front
    VT CosmeticsReedle Shot 100 (50ml)

    Serum · before moisturiser

    (1)
    £22.90
    Add to CartAdd
  • Beauty of Joseon Glow Deep Serum: Rice + Alpha-Arbutin 30ml, pale yellow dropper bottle, front
    Beauty of JoseonGlow Deep Serum: Rice + Alpha-Arbutin (30ml)

    Treatment · before moisturiser

    £13.99
    Add to CartAdd
  • Skin1004 Madagascar Centella Tone Brightening Capsule Ampoule 100ml, clear dropper bottle filled with tiny white capsules, front
    Skin1004Madagascar Centella Tone Brightening Capsule Ampoule (100ml)

    Serum · before moisturiser

    (3)
    £20.50
    Add to CartAdd
  • WellDerma Retinol Peptide Lifting Restore Ampoule 30ml, amber dropper bottle with gold collar, front
    WellDermaRetinol Peptide Lifting Restore Ampoule (30ml)

    Retinal · evenings only

    (1)
    £28.00
    Add to CartAdd
  • Hue Calm Kintsugi Firming Serum 50ml, cream pump bottle, front
    Hue CalmKintsugi Firming Serum (50ml)

    Serum · before moisturiser

    (2)
    £21.99
    Add to CartAdd
  • Skin1004 Madagascar Centella Azelaic Acid 10 Ampoule 30ml, pale green dropper bottle, front
    Skin1004Centella Azelaic Acid 10 Ampoule

    Treatment · before moisturiser

    £16.99
    Add to CartAdd
  • d'Alba White Truffle First Spray Serum 100ml, frosted spray bottle with gold collar, front
    d'AlbaWhite Truffle First Spray Serum (100ml)

    Serum · before moisturiser

    £26.00
    Add to CartAdd
  • Numbuzin No.9 NAD+ Bio Lifting-sil Essence 50ml, purple and chrome bottle, front
    NumbuzinNo.9 NAD+ Bio Lifting-sil Essence (50ml)

    Essence · after toner

    £22.99
    Add to CartAdd
  • The Ordinary Hyaluronic Acid 2% + B5 with Ceramides 30ml, frosted dropper bottle, front
    The OrdinaryHyaluronic Acid 2% + B5 with Ceramides (30ml)

    Serum · before moisturiser

    £8.80
    Sold Out
  • Anua PDRN Hyaluronic Acid Capsule 100 Serum 30ml, aqua dropper bottle, front Save 9%
    AnuaPDRN Hyaluronic Acid Capsule 100 Serum (30ml)

    Serum · before moisturiser

    £20.00 £22.00
    Save 9%
    Add to CartAdd
  • Dr.Althea Vitamin C Boosting Serum 30ml, amber glass dropper bottle, front
    Dr.AltheaVitamin C Boosting Serum (30ml)

    Treatment · before moisturiser

    £18.99
    Add to CartAdd
  • Numbuzin No.3 Skin Softening Serum 50ml, frosted dropper bottle, front
    NumbuzinNo.3 Skin Softening Serum (50ml)

    Serum · before moisturiser

    £20.80
    Add to CartAdd
  • K-Secret Seoul 1988 Serum: Retinal Liposome 2% + Black Ginseng 30ml, cream-coloured pump bottle with clear cap, front
    K-SecretSeoul 1988 Serum: Retinal Liposome 2% + Black Ginseng (30ml)

    Retinal · evenings only

    (1)
    £21.99
    Add to CartAdd
  • Purito Wonder Releaf Centella Serum Unscented 60ml
    PuritoWonder Releaf Centella Serum Unscented (60ml)

    Serum · before moisturiser

    (2)
    £18.99
    Add to CartAdd
  • S.Nature Aqua Squalane Serum 50ml, clear dropper bottle, front Save 9%
    S.NatureAqua Squalane Serum (50ml)

    Serum · before moisturiser

    (3)
    £18.00 £19.99
    Save 9%
    Sold Out
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