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Serums

Korean serums and essences for the one thing you’d most like to change, from hydration and calm to dark spots, breakouts and fine lines. Each one has been chosen for a different reason, so you only need the one that fits you.

Where it goes: After cleansing (and toner, if you use one), before moisturiser. Thinner textures go on first.

Help me choose a serum

Good to know: Add one new serum at a time. Retinal and retinol aren’t for pregnancy or breastfeeding.

  • Hue Calm Niacin Vita Snow Serum 30ml, pearly white pump bottle, front
    Hue CalmNiacin Vita Snow Serum (30ml)

    Treatment · before moisturiser

    £25.99
    Add to CartAdd
  • Haruharu Wonder Black Rice Probiotics Barrier Essence 120ml, cream-to-lilac gradient bottle, front
    Haruharu WonderBlack Rice Probiotics Barrier Essence (120ml)

    Toner · after cleansing

    (2)
    £20.50
    Add to CartAdd
  • epii HPR Pro Shot 20ml tube, front
    epiiHPR Pro Shot: HPR + Retinal + Retinol (20ml)

    Retinal · evenings only

    £23.99
    Add to CartAdd
  • epii HPT6 Ultra Drop 10% Forte 30ml, front
    epiiHPT6 Ultra Drop 10% (30ml)

    Serum · before moisturiser

    £36.99
    Add to CartAdd
  • Klairs Blue Youth Activating Drop 50ml
    KlairsBlue Youth Activating Drop (50ml)

    Serum · before moisturiser

    £29.90
    Add to CartAdd
  • Dr.Reju-All Advanced PDRN Copper Peptide Serum 30ml
    Dr.Reju-AllAdvanced PDRN Copper Peptide Serum (30ml)

    Treatment · before moisturiser

    £28.99
    Add to CartAdd
  • Celimax The Vita-A Retinal Shot Tightening Booster 15ml, silver and lime tube with nozzle tip, front
    CelimaxThe Vita-A Retinal Shot Tightening Booster (15ml)

    Retinal · evenings only

    £18.00
    Sold Out
  • Iunik Beta-Glucan Power Moisture Serum 50ml, clear glass dropper bottle with pale blue label, front
    IunikBeta-Glucan Power Moisture Serum (50ml)

    Serum · before moisturiser

    £16.99
    Add to CartAdd
  • Beauty of Joseon Calming Serum: Green Tea + Panthenol 30ml, green dropper bottle, front
    Beauty of JoseonCalming Serum: Green Tea + Panthenol (30ml)

    Serum · before moisturiser

    £13.99
    Add to CartAdd
  • Skin1004 Madagascar Centella Poremizing Fresh Ampoule 100ml, pink glass dropper bottle, front
    Skin1004Madagascar Centella Poremizing Fresh Ampoule (100ml)

    Serum · before moisturiser

    £22.00
    Add to CartAdd
  • TIRTIR SOS Serum 50ml, frosted glass dropper bottle with silver collar, front
    TIRTIRSOS Serum (50ml)

    Serum · before moisturiser

    £30.99
    Add to CartAdd
  • Mary & May Niacinamide + Chaenomeles Sinensis Serum 30ml, amber glass dropper bottle, front
    Mary & MayNiacinamide + Chaenomeles Sinensis Serum (30ml)

    Treatment · before moisturiser

    (2)
    £15.90
    Add to CartAdd
  • epii VITA Pro Shot 20ml tube, front
    epiiVITA Pro Shot: Vitamin C Derivative + TXA + Niacinamide (20ml)

    Treatment · before moisturiser

    £23.99
    Add to CartAdd
  • Medicube Hyaluronic Multi Peptide Serum 30ml dropper bottle
    MedicubeHyaluronic Multi Peptide Serum (30ml)

    Treatment · before moisturiser

    £21.90
    Add to CartAdd
  • Medicube EGF NAD Firming Serum 30ml product shot
    MedicubeEGF NAD Firming Serum (30ml)

    Serum · before moisturiser

    £17.00
    Add to CartAdd
  • Purito Seoul Retinol Retinal 2000 NAD+ Serum 30ml
    PuritoRetinol Retinal 2000 NAD+ Serum (30ml)

    Retinal · evenings only

    £18.00
    Add to CartAdd
  • Dr.Reju-All Advanced Retino-Mela Serum 30ml bottle
    Dr.Reju-AllAdvanced Retino-Mela Serum (30ml)

    Serum · before moisturiser

    £27.90
    Add to CartAdd
  • Purcell 82% High Dose™ Peptide Formula 30ml, rose-gold bottle with nozzle cap, front
    Purcell82% High Dose™ Peptide Formula (30ml)

    Treatment · before moisturiser

    £26.00
    Add to CartAdd
  • Purcell Pixcell Biom™ 2Billion/ml 30ml, silver bottle with nozzle cap, front
    PurcellPixcell Biom™ 2Billion/ml (30ml)

    Serum · before moisturiser

    £26.00
    Add to CartAdd
  • Jumiso Niacinamide 10 Serum 40ml, frosted purple dropper bottle, front
    JumisoNiacinamide 10 Serum

    Treatment · before moisturiser

    £18.99
    Add to CartAdd
  • Ma:nyo Bifida Biome Complex Ampoule 50ml, amber glass dropper bottle, front
    Ma:nyoBifida Biome Complex Ampoule

    Serum · before moisturiser

    £23.00
    Add to CartAdd
  • VT Cosmetics Mild Reedle Shot 50 50ml, white pump bottle with silver cap, front
    VT CosmeticsMild Reedle Shot 50 (50ml)

    Serum · before moisturiser

    £19.90
    Add to CartAdd
  • VT Cosmetics Reedle Shot 300 50ml, silver pump bottle, front
    VT CosmeticsReedle Shot 300 (50ml)

    Serum · before moisturiser

    £28.99
    Add to CartAdd
  • Innisfree Retinol Cica Repair Ampoule 30ml bottle
    InnisfreeRetinol Cica Repair Ampoule

    Retinal · evenings only

    From £32.00
    Add to CartAdd
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