FREE NEXT-DAY DELIVERY ON UK ORDERS £25+
Beauty of Joseon Glow Deep Serum: Rice + Alpha-Arbutin 30ml, pale yellow dropper bottle, front
Beauty of Joseon Glow Deep Serum: Rice + Alpha-Arbutin benefit graphic: tone-evening, glowing and hydrating, beside the bottle
Beauty of Joseon Glow Deep Serum: Rice + Alpha-Arbutin 30ml, pale yellow dropper bottle, front
Beauty of Joseon Glow Deep Serum: Rice + Alpha-Arbutin benefit graphic: tone-evening, glowing and hydrating, beside the bottle

Beauty of Joseon

Glow Deep Serum: Rice + Alpha-Arbutin (30ml)

  • £13.99
Beauty of Joseon Glow Deep Serum: Rice + Alpha Arbutin is a light brightening serum built on rice bran water, with alpha arbutin and niacinamide. It helps dull skin look brighter and more even, gently softens the look of dark spots over time, and adds a natural, glass-skin glow. What it doesRice bran water, the first ingredient, brings hydration and softness. Alpha arbutin is a well-known brightening ingredient for the look of dark spots and uneven tone, niacinamide helps even the look of skin and supports the barrier, and panthenol, trehalose and glyceryl glucoside keep it hydrated. Why we chose itWe chose it as a glow serum first, not a targeted dark-spot treatment: it is for skin that looks dull and a little uneven, and it makes an easy first brightening step. Beauty of Joseon describe it as fragrance-free and alcohol-free. Best forDull skin that wants a brighter glowUneven-looking skin toneMild dark spots and post-blemish marksAnyone new to brightening ingredientsNot ideal ifYou have a sesame, soy or wheat allergy: it contains sesame, soybean and wheat seed extractsYou want a more targeted dark-spot serum: Anua Niacinamide 10 + TXA 4 Serum focuses on thatYou only have a morning routine: the brand recommends it for evenings onlyKey ingredientsRice bran water: hydration, softness and glowAlpha arbutin: the look of dark spots and uneven toneNiacinamide: a more even-looking tone and barrier supportPanthenol, trehalose and glyceryl glucoside: hydrationTexture and finishA thin, watery serum that absorbs quickly and leaves a dewy, natural sheen. Where it goes in your routineEvenings only, as Beauty of Joseon recommend, because alpha arbutin can be sensitive to light and heat. After cleansing and toner, spread a few drops evenly over the skin, as the box directs, then moisturiser. Wear sunscreen by day and store the bottle somewhere cool and dark. What to expectSkin feels hydrated and looks fresher straight away. Brightness builds gently with regular use, and any change in dark spots is gradual and depends on daily sunscreen. Quick facts: 30 ml · Rice bran water, alpha arbutin, niacinamide · Fragrance-free (per brand) · PM only · Beauty of Joseon, made in Korea
Read more
  • Rice bran water with alpha arbutin
  • Niacinamide for a more even-looking tone
  • Fragrance-free and alcohol-free (per brand)
  • Evening use only, as the brand advises
Helps with
DullnessUneven toneDark spotsDehydration
Best for
All skin types

In stock. Order by 1pm Monday to Friday for same-day dispatch

%3Cp%3EEarn%20%3Cstrong%3E[points_amount]%20Aura%20Points%3C/strong%3E%20(5%25%20back)%20%C2%B7%20%3Ca%20href=%22%23smile-home%22%20title=%22How%20Aura%20Points%20work%22%3EHow%20it%20works%3C/a%3E%3C/p%3E
Pay in 3 with Klarna on orders over £35, available at checkout
  • Free next-day delivery £25+
  • Free samples with every order
  • 100% authentic K‑beauty
  • Hand-picked by our founder

Beauty of Joseon Glow Deep Serum: Rice + Alpha Arbutin is a light brightening serum built on rice bran water, with alpha arbutin and niacinamide. It helps dull skin look brighter and more even, gently softens the look of dark spots over time, and adds a natural, glass-skin glow.

What it does

Rice bran water, the first ingredient, brings hydration and softness. Alpha arbutin is a well-known brightening ingredient for the look of dark spots and uneven tone, niacinamide helps even the look of skin and supports the barrier, and panthenol, trehalose and glyceryl glucoside keep it hydrated.

Why we chose it

We chose it as a glow serum first, not a targeted dark-spot treatment: it is for skin that looks dull and a little uneven, and it makes an easy first brightening step. Beauty of Joseon describe it as fragrance-free and alcohol-free.

Best for

  • Dull skin that wants a brighter glow
  • Uneven-looking skin tone
  • Mild dark spots and post-blemish marks
  • Anyone new to brightening ingredients

Not ideal if

  • You have a sesame, soy or wheat allergy: it contains sesame, soybean and wheat seed extracts
  • You want a more targeted dark-spot serum: Anua Niacinamide 10 + TXA 4 Serum focuses on that
  • You only have a morning routine: the brand recommends it for evenings only

Key ingredients

  • Rice bran water: hydration, softness and glow
  • Alpha arbutin: the look of dark spots and uneven tone
  • Niacinamide: a more even-looking tone and barrier support
  • Panthenol, trehalose and glyceryl glucoside: hydration

Texture and finish

A thin, watery serum that absorbs quickly and leaves a dewy, natural sheen.

Where it goes in your routine

Evenings only, as Beauty of Joseon recommend, because alpha arbutin can be sensitive to light and heat. After cleansing and toner, spread a few drops evenly over the skin, as the box directs, then moisturiser. Wear sunscreen by day and store the bottle somewhere cool and dark.

What to expect

Skin feels hydrated and looks fresher straight away. Brightness builds gently with regular use, and any change in dark spots is gradual and depends on daily sunscreen.

Quick facts: 30 ml · Rice bran water, alpha arbutin, niacinamide · Fragrance-free (per brand) · PM only · Beauty of Joseon, made in Korea

  • Evenings only, as Beauty of Joseon recommend, because alpha arbutin can be sensitive to light and heat.
  • After cleansing and toner, spread a few drops evenly over the face, as the box directs.
  • Follow with moisturiser.
  • Wear sunscreen every morning: any change in dark spots depends on it.
  • Close the cap after use and keep the bottle somewhere cool and out of direct sunlight.
  • Patch test first if your skin is sensitive, as Beauty of Joseon advise.

Oryza Sativa Bran Water, Aqua, Glycerin, Butylene Glycol, 1,2-Hexanediol, Dipropylene Glycol, Alpha-Arbutin, Niacinamide, Methyl Gluceth-20, Panthenol, Polyglycerin-3, Trehalose, Glyceryl Glucoside, Hydrolyzed Jojoba Esters, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Ethylhexylglycerin, Hydroxyethylcellulose, Xanthan Gum, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Arginine, Disodium EDTA, Glucose, Coptis Japonica Root Extract, Sorbitan Isostearate, Coix Lacryma-Jobi Ma-yuen Seed Extract, Glycine Soja Seed Extract, Hordeum Distichon Extract, Oryza Sativa Extract, Sesamum Indicum Seed Extract, Triticum Vulgare Seed Extract, Vigna Radiata Seed Extract, Zea Mays Kernel Extract

Good to know

  • Fragrance-free and alcohol-free according to Beauty of Joseon
  • Contains sesame, soybean and wheat seed extracts
  • No retinoid and no exfoliating acids
  • Brand advises evening use only
  • Box warning: stop using straight away if irritation occurs (rash, red spots, swelling or itching)

Can I use it in the morning?

Beauty of Joseon recommend evenings only, because alpha arbutin can be sensitive to light and heat. If you want a brightening serum you can also use in the morning, the Anua Niacinamide 10 + TXA 4 Serum is designed for morning and evening.

Will it fade stubborn dark spots?

It is a glow serum first. Alpha arbutin and niacinamide help the look of mild dark spots and uneven tone gradually, with daily sunscreen. For deeper or longer-standing marks, the Anua serum is the more targeted choice.

I have a food allergy. Is it safe for me?

Check the full list first. It contains sesame, soybean and wheat seed extracts, so it is not suitable if you are allergic to any of these. It also contains barley, corn, mung bean and Job's tears seed extracts.

Can oily skin use it?

Yes, usually. It is a thin, watery serum that absorbs quickly and leaves a dewy sheen. If you dislike any shine, follow with a lighter moisturiser.

Can sensitive skin use it?

It can be a good first brightening step. Beauty of Joseon describe it as fragrance-free and alcohol-free, and it has no retinoid or exfoliating acid. Patch test first, as the brand advises, especially if you react to plant or seed extracts.

UK Delivery

Orders under £25
Shipping: £2.99
Service: Royal Mail Tracked 48

Orders £25 and over
Shipping: FREE
Service: Royal Mail Tracked 24

Dispatch & Delivery Times

  • Orders placed before 1pm Monday to Friday are dispatched the same working day.
  • Orders placed after 1:00 PM are dispatched the next working day.
  • Royal Mail Tracked 48 typically delivers within 2 working days.
  • Royal Mail Tracked 24 aims for next working day delivery.

So for orders £25 and over placed before 1pm on a working day:

Order before 1pm → dispatched same day → Royal Mail Tracked 24 aims to deliver the next working day.

Please note that delivery times are estimates and may occasionally vary during busy periods, bank holidays or due to Royal Mail delays.

Glow Deep Serum: Rice + Alpha-Arbutin (30ml)

£13.99