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Serums
Korean serums and essences for the one thing you’d most like to change, from hydration and calm to dark spots, breakouts and fine lines. Each one has been chosen for a different reason, so you only need the one that fits you.
Where it goes: After cleansing (and toner, if you use one), before moisturiser. Thinner textures go on first.
Help me choose a serum
- Not sure? Start here.Beauty of Joseon Glow Serum: Propolis + Niacinamide · £13.50A gentle, easy first serum for calmer, more even, glowing skin.
- Want hydration and bounce?COSRX Advanced Snail 96 Mucin Power Essence · £19.99The classic plumping essence for soft, dewy-looking skin.
- Dark spots or uneven tone?Purito TXA + Niacinamide + Retinal Serum · £21.99Our bestselling serum. It contains a low dose of retinal, so use it in the evening.
- Dark spots, but want a daytime option?AXIS-Y Dark Spot Correcting Glow Serum · £15.99A lighter niacinamide serum with no retinoid, so it works morning or night.
- Breakouts and the marks they leave?Purito Azelaic Acid 10 + Kojic + Tea Tree Serum · £18.99Azelaic acid and tea tree to calm the look of blemishes and fade the marks.
- Red, stressed or sensitive skin?SKIN1004 Madagascar Centella Ampoule · £14.00Seven ingredients, built around centella. Very calming.
- Fine lines or firmness?K-Secret Retinal Liposome 2% + Black Ginseng · £21.99A retinal serum with ginseng and peptides. Start two or three evenings a week.
- Want a gentler retinoid for sensitive skin?Innisfree Retinol Cica Repair Ampoule · £32.00Retinol balanced with soothing cica. A softer way to start.
- Rough texture or dull skin?VT Reedle Shot 100 · £22.90Fine micro-particles that smooth and boost glow. Expect a light tingle, and start every other evening.
Good to know: Add one new serum at a time. Retinal and retinol aren’t for pregnancy or breastfeeding.
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Save 13%PuritoAzelaic Acid 10 + Kojic SerumTreatment · before moisturiser
Regular price £18.99Save 13%£21.99Sale priceAdd to CartAdd -
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Save 15%AXIS-YDark Spot Correcting Glow SerumTreatment · before moisturiser
Regular price £15.99Save 15%£18.90Sale priceAdd to CartAdd -
Beauty of JoseonGlow Serum Propolis + NiacinamideTreatment · before moisturiser
Regular price £13.50Add to CartAdd -
Save 13%MedicubePDRN Pink Peptide Serum (30ml)Treatment · before moisturiser
Regular price £19.99Save 13%£23.00Sale priceAdd to CartAdd -
AnuaNiacinamide 10 + TXA 4 Serum (30ml)Treatment · before moisturiser
Regular price £21.00Add to CartAdd -
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Save 6%Beauty of JoseonRevive Serum: Ginseng + Snail Mucin (30ml)Serum · before moisturiser
Regular price £13.99Save 6%£14.99Sale priceAdd to CartAdd -
Beauty of JoseonGlow Deep Serum: Rice + Alpha-Arbutin (30ml)Treatment · before moisturiser
Regular price £13.99Add to CartAdd -
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NumbuzinNo.9 NAD+ Bio Lifting-sil Essence (50ml)Essence · after toner
Regular price £22.99Add to CartAdd -
Skin1004Madagascar Centella Tone Brightening Capsule Ampoule (100ml)Serum · before moisturiser
Regular price £20.50Add to CartAdd -
WellDermaRetinol Peptide Lifting Restore Ampoule (30ml)Retinal · evenings only
Regular price £28.00Add to CartAdd -
Skin1004Centella Azelaic Acid 10 AmpouleTreatment · before moisturiser
Regular price £16.99Add to CartAdd -
d'AlbaWhite Truffle First Spray Serum (100ml)Serum · before moisturiser
Regular price £26.00Add to CartAdd -
The OrdinaryHyaluronic Acid 2% + B5 with Ceramides (30ml)Serum · before moisturiser
Regular price £8.80Add to CartAdd -
Dr.AltheaVitamin C Boosting Serum (30ml)Treatment · before moisturiser
Regular price £18.99Add to CartAdd -
AnuaPDRN Hyaluronic Acid Capsule 100 Serum (30ml)Serum · before moisturiser
Regular price £22.00Add to CartAdd -
Hue CalmNiacin Vita Snow Serum (30ml)Treatment · before moisturiser
Regular price £25.99Add to CartAdd -
Haruharu WonderBlack Rice Probiotics Barrier Essence (120ml)Toner · after cleansing
Regular price £20.50Add to CartAdd -
CelimaxThe Vita-A Retinal Shot Tightening Booster (15ml)Retinal · evenings only
Regular price £18.00Sold Out -
NumbuzinNo.3 Skin Softening Serum (50ml)Serum · before moisturiser
Regular price £20.80Add to CartAdd
